I want to give others what I wish I had had when I took on this role 20 years ago. Partially to help you see what you will encounter and how to handle the issues you will face.
Why I wrote this
The book lays out what is involved when you are a CEO, which is radically different from any other management job. It does this in large part by talking through how I navigated the challenges and opportunities growing Windward. And rare in a business book, it is brutally honest about the mistakes I made. Giant mistake after giant mistake – which occurs at every company, but is rarely talked about.
There’s a dearth of information about this job. And there’s no way to prepare yourself for the role of CEO. So new CEOs are thrown to the sharks with no preparation.
I want to give others what I wish I had had when I took on this role 20 years ago. Partially to help you see what you will encounter and how to handle the issues you will face. Equally important, to let you know when you’ve made a number of giant mistakes and the future looks bleak and you aren’t sure you will make it – hey that’s normal.
-- David Thielen
About This Book
- Feeling lost as the CEO not sure what to do and what’s coming next? This is the life raft you need.
- What exactly is the person in the corner office thinking about? This will take you inside their world.
- Want to learn how to be a great CEO? There is no way to train for that job. But this book helps
- Occasionally a startup grows to great success with no funding. Occasionally. Read how this one pulled it off.
If you are a CEO, read this tonight. It’s that valuable. If you’re going to be a CEO, read it before you start. If you report to a CEO, read it to understand the world your boss sees, providing you an understanding that will help you manage up. -DT-
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